Fifty Digital win competitive, global pitch to lead digital and social media for the IAAF

The IAAF (International Association of Athletics Federations) has chosen Fifty Digital to lead its digital and social media offering, helping to activate their social channels, engage with the worldwide community and drive digital growth through world-leading campaigns.

Fifty Digital, an agency shortlisted for the BT Sport Industry Awards Young Agency of the Year 2018, won a competitive pitch process, involving multiple global agencies to secure the prestigious client.

The IAAF, based in Monaco, is the international governing body of athletics and known as the largest athletics organisation in the world.

Headed up by their President, Lord Sebastian Coe, the IAAF recognises that athletics is no longer just about high performance, gold medals and records, but also about “sport for all” and about ensuring that the maximum number of citizens are able to participate in athletics.

The exciting work to be carried out spans a global reach with a calendar of all events in the World Athletics Series, including the World Championships in late 2019.

James Campbell, Fifty Digital said: “We are thrilled to be working the IAAF. Not only was it pleasing to pitch and ultimately win the business, it is brilliant to be starting this work and getting stuck in from day one. To work with such a high-profile, global federation is an honour for us and we are super proud to have been selected. There is so much potential here with lots of work to be done and the whole team is buzzing to be involved.”