50 Sport win competitive global pitch to retain Qatar Airways creative and sport sponsorship account

50 Sport, the multi-award winning creative sports agency, is delighted to announce the renewed relationship with Qatar Airways. In a large-scale strategic and creative competitive pitch, 50 Sport saw off stiff competition to retain all creative, content and social media work across Qatar Airways’ sport sponsorship portfolio.

Qatar Airways has been working with 50 Sport for multiple years and worked together at scale on the social, content and sponsorship social media activation of the FIFA World Cup Qatar 2022, as well as with numerous additional Qatar Airways partners such as Formula 1, Paris Saint-Germain, Inter Milan and the Brooklyn Nets.

As part of the new contract, 50 Sport will breathe new life into not only content production and strategy, but also creative campaigns, visual identity and performance, with a focus on creating award-winning work across multiple continents. All this will ladder up to Qatar Airways’ vision to reflect the values of sport in bringing people together.

Through audience insights, platform optimisation, market-leading static and motion video production, creative ideation, fan engagement and talent access, 50 Sport will deliver Qatar Airways’ digital objectives and grow their social media channels with a focus on elevating the brand in the global sporting space.

Nick Jackman, Co-Founder at 50 Sport, said: “50 Sport is an agency built to partner with the biggest brands in sport, and Qatar Airways is just that. Their sponsorship portfolio is world-class, and we could not be more excited about their continued commitment to our partnership in what is such a competitive environment. The opportunity to make award-winning work here is huge.”