Formula E Team DS TECHEETAH Appoint Fifty Digital as their Social Media and Digital Agency
London, 19th January 2021
DS TECHEETAH have chosen Fifty Digital, the multi-award winning digital and social agency in sponsorship and sport, to activate their digital and social media presence in the ABB FIA Formula E World Championship.
A combination of innovation and motorsport excellence, DS TECHEETAH is the partnership beetween TECHEETAH and the manufacturer DS Automobiles, who together have won back-to-back double titles in the FIA Formula E Team and Drivers’ Championships in Seasons 5 and 6.
Racing into Season 7, Fifty Digital will help create, develop, evolve and amplify DS TECHEETAH’s brand on social media and digital, while delivering best-in-class content designed to reach, engage and inspire new audiences.
In practice, this means taking DS TECHEETAH’s content to the next level of quality, creating a premium look-and-feel for the team, a refreshed tone of voice and new channel strategy across existing and new platforms. It will mean delivering outstanding creative driven by real-time insights to reach, and engage audiences, as well as working with partners to leverage the team’s success.
Home to race-winning drivers Jean-Éric Vergne and António Félix da Costa, Fifty Digital will bring the team’s succesful journey and forward-thinking mindset to life, telling the DS Automobiles’ road to innovation story through the channels of DS Performance – the motorsport division of the brand – in a creative, digital-first manner and speaking to audiences outside of Formula E.
After the adjournment of the first races in Santiago, the Season 7 is waiting for getting underway with a double-header in Diriyah on 26th and 27th February, meaning the wheels are already in motion creating a content calendar and new look-and-feel that will excite audiences around race weekends and non-race moments.
Nick Jackman, Co-Founder of Fifty Digital said: “We’re incredibly excited and proud to be working with DS TECHEETAH. Not only are they a winning Formula E team, but their passion for innovation and our shared ambition for premium content is very refreshing. As the ABB FIA Formula E World Championship goes from strength-to-strength, we cannot wait to get started on helping season 7 be the biggest success yet on social for DS TECHEETAH, and matching their on track achievements.”
James Campbell, Co-Founder of Fifty Digital said: “Partnering with DS TECHEETAH is a real honour and shows our commitment to creating compelling, best-in-class content within the world of motorsport. We share in their vision for a sustainable future, building two-way connections with fans and creating innovative content alongside partners. We really cannot wait to get started on making season 7 the best one yet.”
Mark Preston, Team Principal DS TECHEETAH: “Season 7 is set to be the biggest season yet. As a team we’re ready to win again on the track, and partnering with Fifty Digital, we’re now ready to win on social media and digital. They share in our passion to work together as a team to create best-in-class, creative content in the world of Fomula E, and help set us apart within the wider industry.”
Xavier Mestelan Pinon, DS Performance Director : “DS Automobiles is very proud to work with a multi award winning digital agency. I am sure that their experience in motorsport and their creativity will bring to our team premium and innovative content. We are working to win new titles in season 7 and we are counting on Fifty Digital to highlight our performance on the track!”
