Gulf Oil International partners with Fifty Digital for global Manchester United and Aprilia Racing MotoGP Sponsorship
Fifty Digital, the fastest growing digital and social agency in sponsorship and sport, has won a competitive multi-agency pitch to partner with Gulf Oil International to activate Gulf’s global sponsorship with Manchester United.
Fifty Digital, shortlisted for Young Agency of the Year at the BT Sport Industry Awards 2019, won the pitch against several digital and sponsorship agencies to become the lead digital and social media agency for Gulf Oil International sports partnerships.
The deal with Gulf Oil International, who is Manchester United’s global oil lubricant and fuel retail partner, also includes Gulf’s sponsorship of the Aprilia Racing MotoGP team.
In Forbes’ 2018 rankings, Manchester United were ranked as the biggest club in football and second largest brand in global sport with phenomenal levels of recognition, support and influence across the world.
Gulf Oil International has tasked Fifty Digital with maximising the impact of this showpiece sponsorship through digital and social media, as well as highly engaging hero brand campaigns to reach new and existing audiences.
A key component of the brief is to execute in growth markets, where Gulf is accelerating its operations.
This will be achieved through a smart, tailored and engaging social strategy supported by powerful content across multiple digital platforms, which resonates with the target markets.
Nick Jackman, Co-Founder of Fifty Digital said: “Gulf Oil International is a company who consistently supplies industry-leading products while using the power of sport to spread Gulf’s message throughout the world. We are delighted to win such a competitive pitch and work with the forward-thinking Gulf Oil International sponsorship and marketing team.
Manchester United is a key partner of Gulf and is a brilliant club to be working with. It is the most recognisable team in British sport and an established giant of the global sporting landscape.
The opportunity to share Gulf’s story of sustained success, performance, endurance and quality through dynamic brand campaigns and smart content is hugely exciting. Part of this will mean tapping into Manchester United’s worldwide 200m+ social media following to reach emerging markets and share the Gulf story of excellence.
There are a lot of opportunities to explore and we cannot wait to get started!”
Alexandra Ip, VP Global Marketing Strategy, Gulf Oil, said: “After an extensive pitch process, we chose Fifty Digital because of their brilliant creative and their digital knowledge, as well as their passion, expertise and deep insight. They understand our needs as a business and show a great attention to detail.
We are confident they will help us to amplify our iconic brand worldwide and to deliver real value through exciting digital brand campaigns which deliver powerful visuals and an emotive narrative. One of their major tasks is to streamline our social media strategy and to use our top sports sponsorships to reach new audiences and deepen brand engagement.
It’s an exciting journey and one we’re looking forward to sharing with them.”
