Who Runs The World?

Creating history with the first all-female motorsport series.

In only their second year of racing, we joined the W Series mission to Rethink Racing and change the face of motorsport. As the first digital and social media agency to work with W Series we cover the social media and creative for the all-female motorsport series.

Our objective is to change the face of motorsport, literally. With bold, powerful creative and a focus on live race weekend coverage, the team will aim to convert a new generation of fans and encourage them to Rethink Racing.

We ensure the brand message is never lost: W Series is here to change the face of racing, tackle the tricky conversations and share in the conversation around women in sport. By focussing on live race coverage on social and digital, this enhanced strategy will ensure the excitement of a race weekend is distributed far and wide, with tailored platform approaches to generate traction across multiple channels.

A big part of our work with the W Series was to host and lead a variety of workshops with the drivers, educating them on capturing content, social media training, building a professional / personal brand in motorsport and to empower them to create and distribute their own content.