50 Sport races ahead with Scuderia Ferrari global premium partner VGW

50 Sport, the multi-award winning creative and social media agency in sponsorship and sport, is delighted to announce their new relationship with Virtual Gaming Worlds, VGW. VGW has a multi-year deal with the iconic Formula 1 team, Scuderia Ferrari, as their Global Premium Partner.

As part of this partnership, 50 Sport will be working closely with VGW to enhance their sponsorship strategy by creating a series of innovative short-form content pieces that leverage the connection between Global Poker, VGW’s flagship social poker brand, and Formula 1. These creative assets will feature across key North American races, with the aim of enhancing brand awareness and credibility. All of which will lead to the goal of producing award-winning work that resonates on a global scale.

The collaboration will draw on 50 Sports’ expertise in audience insights, platform optimisation, and cutting-edge static and motion video production. By leveraging these elements, 50 Sport aims to elevate VGW’s brand presence and engage fans through dynamic and immersive content that aligns with Scuderia Ferrari’s esteemed legacy.

VGW’s sponsorship activities will be supported by 50 Sport’s strategic approach of fan engagement and creative ideation. This initiative ensures that VGW’s digital objectives are met, and their social media channels experience substantial growth, positioning them prominently within the global sporting arena.

This partnership between 50 Sport and VGW promises to set a new standard in sports sponsorship and digital engagement, marking the beginning of a dynamic journey that will captivate fans and redefine the landscape of global sports marketing.

Antony Butler, Senior Manager, Partnerships, VGW, said: “We are excited to collaborate with 50 Sport on this project. Their expertise in the sports industry is well recognised, and we look forward to seeing how their creative input will enhance our initiatives. This partnership will bring a new energy and visibility to our efforts, and we are confident 50 Sport will elevate the VGW brand within the sports sector.”

Nick Jackman, Co-Founder at 50 Sport, said: “50 Sport is an agency built to partner with the biggest brands in sport and sponsorship, and VGW fits that perfectly. Partnering with VGW on this project is an exciting opportunity for us. Their new relationship as global premium partner to Scuderia Ferrari is exceptional, and we are eager to apply our motorsport expertise to make this collaboration a standout success. The potential to create award winning, successful work is immense. We look forward to delivering exceptional and impactful work together.”