Our Story

Nick Jackman and James Campbell, 50 Sport’s founders, met while managing partnerships and content at Mercedes F1 Team, and believed the perfect creative sports agency partner didn’t exist.

So they created it.

Initially Fifty Digital, now we’re 50 Sport; a thriving agency of strategists, creatives, producers and leaders with a distinct focus: to be the ultimate partners to our clients and help them to reimagine what’s possible in sport.

Nick Jackman

Co-Founder

Nick began his career in advertising with industry leaders McCann Erickson and JWT. He moved into F1 where he was responsible for the Johnnie Walker McLaren F1 team sponsorship. Nick joined Mercedes F1 Team during their World Championship winning seasons and was responsible for the team’s largest partners. At 50 Sport, Nick focuses on agency growth and new business, and in his spare time enjoys spending precious hours with his daughter and son.

James Campbell

Co-Founder

James led the digital communications for Williams F1 Team before moving to Mercedes F1 Team during their first two World Championship winning seasons, successfully leading their content strategy and output, and transforming them into the #1 most followed F1 team across Facebook, Twitter and Instagram. James focuses on all operational aspects of 50 Sport, ensuring output and quality is consistently high. He can also occasionally be found on a golf course.

Things that matter to us.

Levelling the playing field.

We promise to create opportunities in sport and the sports industry for everyone, through our work as an Official Supporter of the Women’s Sport Trust, by supporting our team in and outside of work to dedicate time to things they’re passionate about, and through partner initiatives, like our soon-to-launch mentoring programme for women working in the business of sport.

Using our clout for good.

We use our resources to give back what we take from the environment through ensuring that we maintain our status as a climate neutral company, and through our own initiatives like Sustaina50, where we sign up to 50 sustainability pledges as a collective, and keep our own footprint as an open conversation.