Nick began his career in advertising with industry leaders McCann Erickson and JWT. He moved into F1 where he was responsible for the Johnnie Walker McLaren F1 team sponsorship. Nick joined Mercedes F1 Team during their World Championship winning seasons and was responsible for the team’s largest partners. At 50 Sport, Nick focuses on agency growth and new business, and in his spare time enjoys spending precious hours with his daughter and son.
James led the digital communications for Williams F1 Team before moving to Mercedes F1 Team during their first two World Championship winning seasons, successfully leading their content strategy and output, and transforming them into the #1 most followed F1 team across Facebook, Twitter and Instagram. James focuses on all operational aspects of 50 Sport, ensuring output and quality is consistently high. He can also occasionally be found on a golf course.