A day in the life of… Nick Morris, Digital and Social Media Manager
People are often bewildered by my job title and assume I sit in front of a laptop, clicking refresh on Twitter and laughing at the latest angry cat GIF in-between sending the odd post. While I am indeed a connoisseur of a cat GIF, the world of a digital sports agency is moving so quickly that an average day is a lot more diverse than that. It can be anything from planning a video content series through to producing a commercial deck to be sent to a targeted shortlist of relevant brands; and everything else in between.
So, what does an average day in a digital sports agency look like?
After exiting Oxford Circus tube and doing several tours of the freebies offered by various companies – shout out to Arla and Graze, keep it coming guys! – I walk towards the Eastern end of Oxford Street. If the West End is the beating heart of London’s commercial district, then Oxford Street is the main artery. If you can look beyond the strangely still-up Christmas decorations, then you can’t help but feel inspired.
Once emails are checked and handled, the day fully commences. Usually it’s a mixture of content planning and execution to ensure our clients – like Epson and Mercedes Benz – are producing truly engaging, shareable and brand-enhancing content. This includes social media posts, as well as wider video series and campaigns, all benchmarked against best practice across the digital sports industry.
Around late morning, the call of the Ping Pong table sees me being quickly routed by one of my colleagues. Turns out the “Fifty” in Fifty Digital is nothing to do with being a digital sports agency, but stands for the average World Ping Pong ranking of the company. My game is less Ping and more Pong; a work in progress…
In the afternoon, my attention often turns to commercial planning and development for some of our individual athletes. This is aimed at maximising their commercial potential whilst they are at the highest echelons of their chosen sport and finding brands with similar traits and – Beep! Beep! Beep! Early-warning corporate-speak alarm kicking in – ‘synergies.’ This includes a wide range of F1 talent as well as a world class rugby player, who until he’s been officially announced, must be treated like Lord Voldemort and labelled he-who-must-not-be-named.
The rest of the day is spent identifying opportunities for new business and monitoring social media for anything noteworthy or impactful for our client base. Once a few office basketball hoops have been sunk, it’s time to put myself at the mercy of TFL and journey home.
