Campaigns we like: Sonos – “You’re better than this”

We’re loving Sonos’ “You’re better than this” campaign at the moment, so much so that we actually went out and bought one. It’s honest and highly relatable to those sonic shockers we’ve all had over the years with wires and hi-fi systems. The campaign’s content revolves around funny images and short videos of those horrid audio set-ups that we all know too well. From cable balls, wonky jacks, making useless speakers louder with A4 lined paper, and the classic mug-o-bass, Sonos has covered off every musical fail thinkable. Ultimately it highlights that we really should be better than this, so just buy a Sonos and #ListenBetter. Here’s how some of the team reacted when we plugged in our new wireless wonder…

“We’re better than lone music via earphones. Fighting over new office @Sonos with such a myriad of tunes is a beautiful thing. #ListenBetter” – JAMES

“The @FiftyDigital office deserved better -> No wires ✅ No interruptions ✅ No attachments ✅ Office DJ ✅ Great vibes ✅ @Sonos #ListenBetter” –  NICK

“Too much construction noise on Oxford St? No problem! Our @Sonos speaker cancels the loud works. We’re defo better than this! #ListenBetter” – LARA

“They say that hearing is not listening! Those people have obviously not heard music on @Sonos. It definitely makes me #ListenBetter!” – DEV

“Never again will we have to decide whose laptop to play tinny music off. Our working lives are surely changed forever… #ListenBetter” – FELIX

“Got a new @Sonos in the office but they won’t let me play the Spice Girls! Apparently they’re better than that…” – LAURA

So there it is. The moral of this story is, don’t get your wires crossed, buy a Sonos. You’re better than this. We insist.