Fifty Digital appoints Zanna Wharfe in newly formed Head of Strategy role

Fifty Digital, the multi-award winning creative and social agency in sponsorship and sport, has appointed Zanna Wharfe as its Head of Strategy.

Zanna joins Fifty Digital following five years at creative agency We Are Social. Having joined as a Senior Strategist before becoming Strategy Director in 2020, she has worked with a range of global brands including Diageo, Dr. Martens, Kellogg’s, Pringles and Westfield, with a focus on achieving business objectives in the most culturally impactful way.

Taking on the newly formed role of Head of Strategy, Zanna will be joining Fifty Digital’s leadership team, with responsibility for building and leading the agency’s strategic offering for their diverse range of clients.

Fifty Digital has undergone significant growth in the first half of 2022, with a 90 per cent pitch success rate driving a raft of new clients to supplement the existing stellar roster of brands and rights holders.

Fifty Digital’s mission is to positively enrich people’s lives through building closer connections with sport and with its improved strategic offering, alongside its Creative, Editorial and Production Teams, the agency is in the best possible position to do so.

Marcus Keith, Managing Director at Fifty Digital, said: “We are hugely excited that Zanna will be joining us at Fifty Digital. Her wealth of experience in creating the best platform for creativity is clearly evident and we now have genuine strength in depth of talent across all agency services.”

Zanna Wharfe, Head of Strategy at Fifty Digital, said: “I am delighted to be joining the team at Fifty Digital, taking on the newly formed role as Head of Strategy. It’s an exhilarating time to be joining, and I’m looking forward to further developing the agency’s strategic offering to further drive the agency’s huge growth and success to date. And to do that whilst working with such an exceptional portfolio of teams, brands and clients, makes it even more exciting.”