Qatar Airways Appoints Fifty Digital As Global Sponsorship Agency
Following a competitive pitch process, Qatar Airways have appointed Fifty Digital to globally activate their sponsorship portfolio.
Over the multi-year agreement, Fifty Digital, the multi-award winning digital and social media agency in sponsorship and sport, will partner with Qatar Airways to strategically define and implement a new digital and physical approach to unify their vast sponsorship portfolio.
Recently announced as partner of UEFA EURO 2020, Qatar Airways has a strong heritage in developing world class sporting partnerships, including the FIFA World Cup (Qatar 2022), F.C. Bayern Munich, Paris Saint-Germain F.C and A.S. Roma, as well as key relationships across tennis, basketball and golf.
Specifically, working with each partner, Fifty Digital will look to strategically activate Qatar Airways’ brand belief of the power of sport in bringing people and cultures together.
With the EUROs fast approaching this summer and the build-up to the FIFA World Cup Qatar 2022 underway, Fifty Digital will be delivering creative ideas to engage and broaden the Qatar Airways community. This will include live event and tournament coverage, influencer selection and approaches to activation in market.