Vestas choose Fifty Digital to lead their partnership in Formula E
Vestas has chosen Fifty Digital, the fastest growing digital and social agency in sponsorship and sport, to activate their brand, digital and social media presence for their partnership with Mercedes EQ Formula E Team.
Fifty Digital, Social Media Agency of the Year 2019 (UK Agency Awards), will help create, develop, evolve and amplify Vestas’ sponsorship narrative, brand communications and build an engagement-based website, as they focus on promoting their dynamic vision for the future of sustainable energy.
As a pioneer in wind, Vestas has been at the forefront of the global effort to make wind energy power our world and power our economy. Fifty Digital will work closely with them to raise their brand awareness and to strategically position Vestas both within the Formula E sphere and beyond.
Formula E will return to Valencia for pre-season testing in October, before Season 6 gets underway in Saudi Arabia on November 22, 2019.
Nick Jackman, Co-Founder of Fifty Digital said: “We are extremely proud to be partnering with such an influential brand which has sustainability at its core. This partnership is one which has a natural and genuine synergy for Vestas. We can’t wait to start working to help spread the Vestas message, brand values and sustainability mission to new audiences, through the vehicle of motorsport’s greenest championship, Formula E.”
James Campbell, Co-Founder of Fifty Digital said: “Vestas are a leading brand in the sustainability space and their partnership in Formula E is a perfect fit. We are delighted to be working on this project and are very excited to help Vestas increase their visibility in the digital space.”
Magnus Bach, Vice President, Global Marketing, Vestas, said: “We chose Fifty Digital after evaluating numerous proposals from across the market. The deciding factor was their digital and social media experience working within the sport and sponsorship industry. Their portfolio of work really stood out to us as being diverse, premium and bespoke. We’re looking forward to working with the Fifty Digital team to take our brand to the next level and enhance our partnership with Mercedes EQ Formula E Team.”
