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![](https://50-sport.com/wp-content/uploads/2022/01/Header.jpg)
A Slam Dunk Olympic Games
International Basketball Federation
Delivering basketball and 3×3’s most successful Olympic Games on social.
![](https://50-sport.com/wp-content/uploads/2022/01/FIBA-CREATIVE-05.jpg)
The Background
An unprecedented Olympic Games without fans, FIBA needed to drive engagement across social media with compelling content across basketball and awareness for its new, dynamic 3×3 format making its Olympic debut.
![](https://50-sport.com/wp-content/uploads/2022/01/FIBA-CREATIVE-03.jpg)
A Unique Games, A Unique Look
To celebrate the Tokyo Games, we created two new look-and-feels for basketball and 3×3. Each celebrated basketball in a distinctive style, using shapes of the half court for 3×3 and larger court markings for basketball, whilst paying homage to the host nation with Japanese calligraphy and symbols.
![](https://50-sport.com/wp-content/uploads/2022/01/FIBA-CREATIVE-06.jpg)
Real Time Content Production
Ensuring we spoke to audiences around the world, from those in the host nation to the USA, our delivery was a blend of planned and reactive content to ensure we covered all major basketball stories as well as breaking news and defining match moments.
![](https://50-sport.com/wp-content/uploads/2022/01/FIBA-CREATIVE-04.jpg)