British & Irish Lions

Engaging with Lions

British & Irish Lions

Partnering with the British and Irish Lions to deliver the greatest and most engaged Lions tour in history in 2021

A new chapter

The British & Irish Lions have chosen us to help create, develop, engage and amplify their brand on social and digital media, while delivering best-in-class content designed to reach, engage and inspire new audiences.

Our Everest

From overall strategy to partner liaison to video production, to real-time content, tone of voice evolution and on-the-ground management, we are and will be doing it all for this unique sporting institution.

“The guys at 50 Sport share our passion and understand our unique and storied history. This, combined with their proven expertise and excellence in this space, makes them the perfect partner for us.”

Shane Whelan
Director of Digital, Marketing and Communications | British & Irish Lions

The pinnacle of rugby

With a distinguished history, we will look to design, deliver and activate content that will reflect the bold, brave and utterly unique nature of the British & Irish Lions.

Engaging with Lions