50 Sport, formerly Fifty Digital, were selected to lead on ideation, concept creation and production – including pre and post – of Hero, Hub and Hygiene content to appear on FIFA Men’s World Cup accounts ahead of the 2022 tournament in Qatar.

FIFA World Cup 2022 Qatar™ was a tournament of firsts for many reasons and 50 Sport, formerly Fifty Digital, were confident that the world of football could be expanded to new eyes and ears through FIFA’s unique access, helping present FIFA as the centre of the sporting universe, whether during the tournament or eagerly anticipating the next edition.

Delivered without overbearing authority, but an approachable tone of voice, we are confident we can open up the world of football with FIFA’s unique access. This will present FIFA at the centre of the sporting universe, whether during a World Cup tournament or eagerly anticipating the next edition.