Driving participation in football by connecting grassroots to the elite game.
Home of grassroots football, The FA were looking to excite, engage and maintain the newly launched England Football channels through social stories linking the grassroots game to England’s elite, leading to active participation like never before.
Creating Chances For Everyone
We conducted in-depth audience profiling of those within the England Football ecosystem; youth players, parents, coaches, fans, officials and volunteers. Through building our understanding of football culture and associated social media behaviour, we create stories that resonate with each audience group.
Integrating Grassroots Partners
We work with each partner team e.g. Weetabix Wildcats, Snickers Just Play, and Disney, to differentiate and bring clarity to each programme, driving participation through the digital ecosystem.
Always-on Content and Community Building
From initial launch, we’ve led the planning, production, and community building across all England Football channels ranging from launch films with Gareth Southgate to telling everyday football stories of local referees and Sunday League managers.
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