Supercharging Vestas’ Formula E partnership through brand, digital and social activation.
The renewable revolution.
Propelling Vestas’ social
Our aim is to position Vestas, the world’s largest wind energy supplier, as the driving force behind the Mercedes EQ Formula E Team, through the brand anthem: #PoweredByVestas.
Building a brand
We developed an impactful, dynamic and consistent visual brand identity to promote the partnership across the world. We also supported the creation and distribution of the hero launch video to showcase the partnership and share Vestas’ sustainability story.
Catch us if you can.
“We chose Fifty Digital after evaluating numerous proposals from across the market. The deciding factor was their digital and social media experience working within the sport and sponsorship industry. Their portfolio of work really stood out to us as being diverse, premium and bespoke.”
Magnus Bach
Vice President, Global Marketing | Vestas
Putting Vestas on the digital map
Building an engagement-based website, we focused on promoting Vestas’ dynamic vision for the future of sustainable energy. We delivered an engaging and informative online platform to amplify Vestas’ messaging and keep fans and employees updated on the Mercedes EQ Formula E Team and Vestas’ latest offerings.
Content creators
Planning and developing pre, during (real-time updates) and post-race social posts throughout Formula E race season, with a flexible team to cover global shift patterns and time zones. Responsive, on-the-ground production team capturing race footage and photography at each event.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.