Supercharging Vestas’ Formula E partnership through brand, digital and social activation.
The renewable revolution.
Propelling Vestas’ social
Our aim is to position Vestas, the world’s largest wind energy supplier, as the driving force behind the Mercedes EQ Formula E Team, through the brand anthem: #PoweredByVestas.
Building a brand
We developed an impactful, dynamic and consistent visual brand identity to promote the partnership across the world. We also supported the creation and distribution of the hero launch video to showcase the partnership and share Vestas’ sustainability story.
Catch us if you can.
“We chose Fifty Digital after evaluating numerous proposals from across the market. The deciding factor was their digital and social media experience working within the sport and sponsorship industry. Their portfolio of work really stood out to us as being diverse, premium and bespoke.”
Vice President, Global Marketing | Vestas
Putting Vestas on the digital map
Building an engagement-based website, we focused on promoting Vestas’ dynamic vision for the future of sustainable energy. We delivered an engaging and informative online platform to amplify Vestas’ messaging and keep fans and employees updated on the Mercedes EQ Formula E Team and Vestas’ latest offerings.
Planning and developing pre, during (real-time updates) and post-race social posts throughout Formula E race season, with a flexible team to cover global shift patterns and time zones. Responsive, on-the-ground production team capturing race footage and photography at each event.
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